September 19, 2012

Channel® Offers New Genuity® VT Triple PRO® RIB Complete® Corn Blends

Expanding on its promise to deliver expert advice, customized service and elite seed products, the Channel® seed brand will introduce at least fourteen new Genuity® VT Triple PRO® RIB Complete® blended seed corn products in the 85- to 118-day maturity range for 2013 planting.

Recently approved by the U.S. Environmental Protection Agency, Genuity VT Triple PRO RIB Complete offers farmers dual modes-of-action for protection against above-ground insects, a single mode-of-action for corn rootworm protection and herbicide tolerance. This single bag solution is a blend of 90 percent Genuity® VT Triple PRO® and 10 percent refuge (non-Bt) seed.

“A big part of Channel seedsmanship is listening to farmers and delivering the solutions that will move their operation forward,” said Morgan Dugan, Channel Brand Lead. “That’s why Channel is pleased to offer even more single-bag choices for our reduced refuge products, helping farmers simplify the planting process while delivering peace of mind for refuge compliance.”

With this approval, all of the products in the Channel brand reduced-refuge corn family now are refuge-in-the-bag enabled for the Corn Belt, helping to preserve the durability of insect-protection technology for growers.

“The new Genuity VT Triple PRO RIB Complete corn blends bring another level of elite seed products into the Channel portfolio,” Dugan said. “This new offering gives our Seedsmen more options when recommending the products that are right for each individual farmer’s field and management style.”

The Channel 2013 product lineup also features:

  • Twenty Channel® Genuity® SmartStax® RIB Complete® blended seed corn products, offering the broadest spectrum of above-and below-ground insect protection on traited acres including two modes of action against earworm and corn rootworm. As a blend of 95 percent insect-protected and 5 percent refuge (non-Bt) seed, this offers the lowest refuge in the Corn-Growing Area.
  • Twenty-six Channel® Genuity® VT Double PRO® RIB Complete® corn blend products, providing a broader spectrum of insect control for above and below ground insects, including corn earworm, resulting in higher yield potential and better grain quality potential.

Channel® is the third largest corn seed brand and a major supplier of soybean seed in the United States. Its mission is to serve as the American farmer’s most trusted source for seed.

Monsanto Company is a member of Excellence Through Stewardship® (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto’s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship® is a registered trademark of Biotechnology Industry Organization.

B.t. products may not yet be registered in all states. Check with your Monsanto representative for the registration status in your state.

Genuity® VT Triple PRO® RIB Complete® corn blend is not yet approved in all states. Please check with your Monsanto representative for registration status in your state.

SmartStax® multi-event technology developed by Monsanto Company and Dow AgroSciences.

IMPORTANT IRM INFORMATION: Genuity® RIB Complete® corn blend products do not require the planting of a structured refuge except in the Cotton-Growing Area where corn earworm is a significant pest. Genuity® SmartStax® RIB Complete®, Genuity® VT Double PRO® RIB Complete® and Genuity® VT Triple PRO® RIB Complete® corn are blended seed corn products. See the IRM/Grower Guide for additional information. Always read and follow IRM requirements.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity®, RIB Complete®, Roundup Ready 2 Technology and Design®, Roundup Ready®, Roundup®, SmartStax®, VT Double PRO®, VT Triple PRO® and VT Triple PRO® are trademarks of Monsanto Technology LLC. Channel® and Seedsmanship At Work™ is a trademark of Channel Bio, LLC. LibertyLink® and the Water Droplet Design® is a registered trademark of Bayer. Herculex® is a registered trademark of Dow AgroSciences LLC. Respect the Refuge and Corn Design® and Respect the Refuge® are registered trademarks of National Corn Growers Association. All other trademarks are the property of their respective owners. ©2012 Monsanto Company.